Typography for the People (prop) by Daniel Bellon & Klaus Bellon

Author:Daniel Bellon & Klaus Bellon
Language: eng
Format: mobi, epub
Publisher: Adams Media
Published: 2019-11-13T16:00:00+00:00

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We certainly would not make the same suggestion regarding written or spoken communication that did not suit our tastes in its style and delivery. What makes this even more troubling is that the objection from designers to folk design is formal and does not regard content in any way. What a loss it would be to do away with this type of communication, considering the real ability it has for connecting with its audience, however small or inconsequential its message may seem. It is of the people, by the people and for the people. It may seem odd or a bit unnecessary to think of a message as simple as “Rabits 4 Sale” (Figure 6) as worthy of much thought; however, the way it is expressed says so much about the context in which it was created, the individual who produced it and who it was meant to connect with. As a result, its form cannot be separated from its context, or its author from his intended audience. It is precisely this tight bond that we must learn from and respect, as it shows us what scholar John Dewey meant when he said, “Receptivity is not passivity.” This type of design understands that it is easier for those receiving the message to not only perceive but also recognize its message.

Communication in all its forms and iterations is a crucial part of a fair and equitable society. This is a fact that we have all come to know and understand. A smaller, but no less important fact, is that communication can come in all sorts of mediums, one of which is graphic. Communication by graphic means can and should be executed by all those who feel a need to communicate. If we as designers stand in opposition to this type of communication and expression in any way, even if we only do so to mock or oppose its form, we are standing against the rights and abilities of individuals to communicate, however small or insignificant their message may seem.

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